About us

Dear Customer,

it is so nice to have you here, welcome :)

We are Vroni and Nina Hertel, mother and daughter with the same passion for unusual fashion and a weakness for the “color” black.

It all started with my mother's first boutique in 2000, no, it all started with a clothes rack in our garage in Bremen in 1998. After that came the first boutique. ;)
And while my mother, with her incomparable manner, turned her passion into a profession, I grew up in this world of fashion. When I joined the company in 2014 to present our fashion online, I had to quit my job as creative director relatively quickly in order to concentrate fully on this task.

I think it's the love of art, design and individual style that gives us so much pleasure in our job. And even if our concept has evolved over the years and because of the online business, customer service and friendly, personal interaction are so important to us that they have remained one of the central points in all of our decisions.

Fashion happens between people, you should never forget that. The shopping experience, online and in our showroom alike, should be something very special, which also means that we are happy to put in some extra effort to bring the pieces closer to you online.

We take a close look at each collection and select the most beautiful pieces for you. When the goods arrive, we check each part, measure it carefully, take lots of photos and give a precise description, to help you getting the most accurate picture possible of your favorite part. From the uncomplicated operation of our shop to the loving packaging, the fastest possible shipping, the immediate processing of returns as well as advice on the phone and by email, we try everything to make shopping a pleasant experience itself. We will always come up with something special for you. This is how we share the beautiful moments with you and are personally by your side, just as it should be in a good boutique.

We have set up our exclusive showroom for you, 30 minutes by car from Bremen and 40 minutes from Hamburg, for customers from our area or for everyone who would like to treat themselves to a special experience. In addition to good coffee and champagne as well as personal advice, here you get the opportunity to browse through the latest drafts of the respective season.

If you cannot find a certain garment of a collection in our online shop or you are looking for a certain size or colour, which is currently not available, you are welcome to send us a message to service@select-mode.de or call us under +49 (0)4286 7703990.

Sincerely yours, Vroni und Nina Hertel

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Our Team

Here you have the opportunity to get to know the people who make select mode online a special place; online and in our showroom. Our small team, our friends, our family

Britta Huskamp

Head of Logistics with overview and foresight

The heart of SMO. She has the warehouse and everything in it under control. And that's a lot. And if you've always wanted to know who makes sure your package arrives as quickly and as beautifully as a gift.

Anna-Lina Pieplow

Social Media Manager, creative and multi-talented

You probably know Anna-Lina, aka Bob, as one of our models from our shop or from the many beautiful outfit presentation videos on Instagram. Fun fact: From the outfits to the creation to the video editing and the texts, everything is of her making.

Kristoffer Starke

Surfer, firefighter and translator

Wondering why our English texts are neither British nor American? Our translator is Australian. At home in WA, he makes sure our international customers can understand product descriptions and brand texts and also enjoy reading them. By the way, he really is a firefighter!!!

Karina Nietfeld

Seamstress, 7-mile boots, shoe expert

Karina complements our team with additional expertise. With her background in bridal fashion and costume design together with experience in the shoe trade, she supports us with all product questions and provides well-founded descriptions and measurements.

Vroni Hertel

Without her this shop would not exist

Connoisseur from the very beginning, boutique owner, insider of the scene. The online shop as you know it has grown out of her vision and her successful boutiques. In between times she is also responsible for the accounting.

Kilian Bohn

Artist, idea finder, word acrobat, photographer.

Supports the team with all design and content-related tasks. Never tires of optimizing processes and finding solutions to unsolvable problems. Is responsible for all texts in the shop and newsletter. Oficial titel: grashopper.

Nina Hertel-Bohn

Boss with a lot of strength, patience and team spirit

She set up this online shop and knows every process. She finds the most beautiful styles for you, is happy to answer any questions you have, measures every piece of clothing and even appears in front of the camera herself from time to time.